Cultural homogenisation is the pressure toward cultural sameness, but globalisation also produces localisation, hybrid culture, revival and new forms of difference.
The internet changed who could publish, organise and create culture while search engines, platforms and algorithms became powerful new gatekeepers.
Cultural globalisation moves ideas, food, music and media across borders, creating both cultural hybridity and new pressures on local diversity.
Digital culture emerges when technology reshapes how people create, remix, discover, measure and share culture through networked digital systems.
Popular culture includes widely shared media, trends, celebrities, memes and everyday references that shape identity, memory and social life.
