How social norms change depends on shifting expectations, visible alternatives, networks and institutions that make new behaviour increasingly acceptable.
How individuals shape society depends on agency, networks, institutions and power. Explore how personal and collective actions can produce social change.
Trends spread when visibility becomes social reinforcement. Learn how peers, networks, influencers, algorithms and tipping points shape adoption.
Social media expanded public participation but also created powerful new gatekeepers through algorithms, moderation, data collection and platform rules.
