
Explained
Why Do People Help Others? Psychology of Helping
Why do people help others? Empathy matters, but reciprocity, identity, social norms, reputation, costs and circumstances also shape helping.

Why do people help others? Empathy matters, but reciprocity, identity, social norms, reputation, costs and circumstances also shape helping.

Altruism means acting, at least partly, because another person’s welfare matters. Explore how empathy, duty, reciprocity and mixed motives shape helping.